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Brand extension
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#	Item
41	Brand and Communications Auto.indd Add to Reading List Source URL: www.harrisinteractive.com Language: English - Date: 2013-01-10 05:38:59 Advertising Communication design Brand Consumer behaviour Touchpoint Marketing effectiveness Positioning Brand extension Youth marketing Marketing Brand management Marketing analytics
42	Brand Equity and Vertical Product Line Extent Taylor Randall • Karl Ulrich • David Reibstein [removed] [removed] [removed] Add to Reading List Source URL: www.ktulrich.com Language: English - Date: 2011-12-16 06:25:55 Business Brand extension Brand equity Brand Pricing Product lining Marketing research Luxury good Product differentiation Marketing Brand management Product management
43	How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands RASHMI ADAVAL* Participants experiencing positive or negative affect judged products described by brand and attri Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:40:56 Product management Mind Feeling Brand extension Brand Social psychology Choice Affect Mediation Marketing Identification Brand management
44	How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands RASHMI ADAVAL* Participants experiencing positive or negative affect judged products described by brand and attri Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:40:56 Product management Mind Feeling Brand extension Brand Social psychology Choice Affect Mediation Marketing Identification Brand management
45	Brands Evaluated by Adult Consumers Sample Data: Target Demographic Ranking - Brands Among Adults 18+ Ranked by: Leader in Their Field Top Tier of 175 Brands in Full Report POSITIVE Q RATINGS Add to Reading List Source URL: www.qscores.com Language: English - Date: 2012-01-20 09:47:53 Graphic design Brand management Brand Q Score Positioning Brand extension Marketing Business Communication design
46	The M AR k e t i n g Re p o r t : Add to Reading List Source URL: www.bandagroup.com Language: English - Date: 2011-06-09 23:12:06 Business Brand management Brand Advertising Brand extension Sensory branding Marketing Communication design Graphic design
47	J. of the Acad. Mark. Sci[removed]:262–270 DOI[removed]s11747[removed]ORIGINAL EMPIRICAL RESEARCH Weathering product-harm crises Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2014-05-21 00:34:07 Graphic design Product management Advertising Brand extension Brand Kraft Foods Marketing Brand management Communication design
48	The Parent as Consumer: A Conceptual Review of the Consumer Portion of the Proposed Consumer-Producer Choice Impact Diagram Ikwukananne I. Udechukwu NOVA Southeastern University Abstract Add to Reading List Source URL: www.usca.edu Language: English - Date: 2005-04-19 08:29:04 Social philosophy Microeconomics Marketing Consumer behaviour Business Consumer Brand extension Choice Rational choice theory Economics Consumer theory Economic theories
49	W W W. L I S A T S E . C O M Why a quiet strategy can win the day. Why a Add to Reading List Source URL: www.lisatse.com Language: English - Date: 2013-10-08 05:28:38 Advertising Brand Brand management Brand extension Marketing Communication design Graphic design
50	Microsoft Word - Brand Development B Monger Add to Reading List Source URL: www.arkgroupaustralia.com.au Language: English - Date: 2014-08-25 23:56:45 Graphic design Brand Positioning Brand extension Employer branding Marketing Brand management Communication design